{"id":1064,"date":"2022-03-03T16:05:16","date_gmt":"2026-05-11T17:39:50","guid":{"rendered":"https:\/\/younited.com\/group\/press\/younited-credit-becomes-younited-and-reveals-its-first-pan-european-communication-campaign\/"},"modified":"2026-05-11T17:54:49","modified_gmt":"2026-05-11T17:54:49","slug":"younited-credit-becomes-younited-and-reveals-its-first-pan-european-communication-campaign","status":"publish","type":"press","link":"https:\/\/younited.com\/group\/en\/pressroom\/younited-credit-becomes-younited-and-reveals-its-first-pan-european-communication-campaign\/","title":{"rendered":"Younited Credit becomes Younited and reveals its first pan-European communication campaign"},"content":{"rendered":"
\"Television,<\/figure>\n\n

Younited, the leading instant credit provider in Europe, is changing its brand identity and launching its first pan-European advertising campaign, to promote its simple, fast, and nohassle instant credit solution.<\/p>\n\n

Younited\u2019s new visual identity reflects its commitment to help customers achieve financial wellbeing.
\nFive years after the start of its successful expansion in Europe, Younited is strengthening its brand
\npositioning to confirm its leading position in the field. The company issimultaneously unveiling its first
\nEuropean-wide TV campaign.<\/p>\n\n

\u201cThis new brand identity is supported by a three-spot communication campaign. Its signature – \u201cAt last, credit made for you\u201d – illustrates how Younited can improve its customers\u2019\u00a0 lives, simply and quickly.\u201d
\nSol\u00e8ne Claou\u00e9, Chief Brand Officer at Younited<\/strong><\/p><\/p>\n\n

Increase Younited\u2019s brand awareness in the European instant credit market<\/h2>\n\n

Whether making a purchase or applying for a consumer loan, people have two major expectations:
\ninstantaneity and simplicity. The company, which caters to a million customers, is striving to meet
\nEuropean consumers\u2019 new expectations in a responsible way.<\/p>\n\n

Younited\u2019s new brand identity and advertising campaign position the company as the leading instant
\ncredit provider in Europe to support its hyper-growth. The company is operating in five countries,
\ncovering 60% of the European market. It has significantly increased its advertising budget in France
\nand is broadcasting its TV campaign to three additional countries for the very first time.<\/p>\n\n

\u201cYounited: At last, credit made for you\u201d, a first pan-European advertising campaign<\/h2>\n\n

The first advert, devised by Havas & Compagnies, tells the story of an unhappy man in a deteriorated
\nkitchen. Striking a humorous tone, an unidentified voice – which turns out to be from a parma fridge
\nmagnet – calls out to him suggesting the \u201cYounited Credit\u201d solution… And, voil\u00e0, our customer finds
\nhimself happily enjoying his freshly renovated kitchen. The brand signature, \u201cAt last, credit made for
\nyou\u201d, wraps up the story.<\/p>\n\n

The pan-European TV campaign was launched in France on 9 February with 15-second and 20-second
\nspots and is broadcasted on the following channels: TF1, France 5, France 3, and M6. It will air in Spain
\nand Portugal in March, before reaching Italy by the summer. Creatives featuring other situations will
\nlater be released.<\/p>\n\n

The promise of an \u201cimmediate definitive answer\u201d is a major innovation that combines Younited\u2019s
\nknow-how with the benefits of the European PSD2 Directive. Formerly, an individual\u2019s banking history
\nwas considered the property of the bank holding their account. Now, thanks to the directive,
\ncustomers are the sole owners of their data and can therefore share their information freely and
\nautomatically with any credit provider.<\/p>\n\n

\u201cIn 2016, Younited Credit was the first to promote answering customers within 24 hours. In 2022, we\u2019re the first to announce an immediate definitive answer where our competitors can only provide an immediate answer at pre-acceptance stage.\u201d<\/p><\/p>\n\n

New logo and colours for a strong, distinctive image<\/h2>\n\n

Thanks to its collaboration with the Saguez & Partners agency, Younited\u2019s graphic identity has also
\nevolved:<\/p>\n\n