{"id":2575,"date":"2026-06-10T09:02:33","date_gmt":"2026-06-10T09:02:33","guid":{"rendered":"https:\/\/younited.com\/group\/?post_type=press&#038;p=2575"},"modified":"2026-06-17T09:26:02","modified_gmt":"2026-06-17T09:26:02","slug":"younited-launches-younited-pay-in-italy-an-instant-credit-payment-solution-designed-to-increase-conversion-and-basket-value","status":"publish","type":"press","link":"https:\/\/younited.com\/group\/en\/pressroom\/younited-launches-younited-pay-in-italy-an-instant-credit-payment-solution-designed-to-increase-conversion-and-basket-value\/","title":{"rendered":"Younited launches Younited Pay in Italy: an instant credit payment solution designed to increase conversion and basket value"},"content":{"rendered":"\n<p>A flexible payment solution designed for both in-store and online merchants, enabling purchases to<br>be split into instalments of up to \u20ac60,000<\/p>\n\n\n\n<p><strong>Rome, 10 June 2026<\/strong> &#8211; Following its success in France, where it has emerged as one of the leading<br>installment payment solutions, Younited is now bringing Younited Pay to Italy. Designed to address<br>the growing demand for payment flexibility, the solution empowers merchants to drive growth while<br>better serving evolving consumer needs. At a time when simplicity, budget control and accessibility<br>are playing an increasingly decisive role in purchase decisions, Younited Pay enables merchants to<br>offer a seamless, fully customizable and omnichannel payment experience, both online and in<br>physical stores.<\/p>\n\n\n\n<p>Building on Younited\u2019s strong expertise in instant credit solution and its well-established track<br>record in the French market\u2014where it is already adopted by leading partners such as Vorwerk,<br>Verisure and Smeg \u2014Younited Pay enters a rapidly evolving market landscape, where split<br>payments are no longer a secondary option but an established consumer behaviour. According to a<br>recent pan-European study conducted by Younited, 78% of Italians have used instalment<br>payments over the past six months\u2014 a figure consistent with other major European markets.<\/p>\n\n\n\n<p>Consumers increasingly view this as a valuable tool to better manage their everyday budgets: 36%<br>of Italians cite spreading expenses over time as their main reason for using instalments, while more<br>than a quarter say that paying in a single instalment could put pressure on their finances.<\/p>\n\n\n\n<p>Younited Pay has been designed to address this shift, offering a fully digital solution that allows<br>customers to split purchases into instalments quickly and seamlessly, with financing amounts<br>ranging from \u20ac200 up to \u20ac60,000 and repayment terms from 3 to 96 months.<\/p>\n\n\n\n<p>The solution is particularly suited to sectors characterised by higher average order values\u2014such<br>as consumer electronics, furniture and home living, mobility, travel and services\u2014but can be<br>integrated into any context where payment flexibility represents added value for customers.<\/p>\n\n\n\n<p>The platform is designed to provide a real-time response regardless of the amount requested,<br>thanks to a proprietary algorithm powered by advanced technology and data analytics. The entire<br>process is completed in just a few clicks, with no activation fees and fully transparent terms, with<br>the aim of making credit more accessible and responsible.<\/p>\n\n\n\n<p>For merchants, Younited Pay also represents a powerful customer loyalty driver: 65% of Italians<br>say they are more likely to return to a merchant offering a split payment option, delivering clear<br>and measurable benefits.<\/p>\n\n\n\n<p>From a technological perspective, Younited Pay can be quickly integrated with leading e-commerce<br>platforms and CMS solutions, including Shopify, Magento, PrestaShop and WooCommerce. It is<br>also available for in-store use, ensuring a consistent experience across all sales channels.<\/p>\n\n\n\n<p>Today, payment is no longer just the final step of a purchase, but one of the key moments in the<br>customer experience,\u201d commented Stefano Piscitelli, CEO Italy at Younited. \u201cWith Younited Pay,<br>we set out to develop a solution that meets real consumer needs while also acting as a concrete<br>growth lever for our merchant partners.\u201d<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/younited.com\/app\/uploads\/sites\/4\/2026\/06\/20260610--younited-pay-eng.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"press_tag":[256],"press_type":[259],"class_list":["post-2575","press","type-press","status-publish","hentry","press_tag-product-launch","press_type-press-release"],"acf":[],"yoast_head":"<title>Younited launches Younited Pay in Italy: an instant credit payment solution designed to increase conversion and basket value - 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