{"id":3353,"date":"2026-07-15T12:58:46","date_gmt":"2026-07-15T12:58:46","guid":{"rendered":"https:\/\/younited.com\/partners\/?post_type=event&p=3353"},"modified":"2026-07-16T11:19:23","modified_gmt":"2026-07-16T11:19:23","slug":"retrouvez-younited-au-business-talk-organise-par-lsa","status":"publish","type":"event","link":"https:\/\/younited.com\/partners\/fr\/evenements\/retrouvez-younited-au-business-talk-organise-par-lsa\/","title":{"rendered":"Retrouvez Younited au Business Talk organis\u00e9 par LSA"},"content":{"rendered":"\n
\n

Paiement fractionn\u00e9 : quelles strat\u00e9gies adopter pour en faire un v\u00e9ritable levier de croissance ?<\/strong><\/h3>\n\n\n\n

Le paiement fractionn\u00e9 est d\u00e9sormais un standard du commerce. La question n’est plus de savoir s’il faut le proposer, mais comment en faire un v\u00e9ritable levier de croissance.<\/p>\n\n\n\n

\u00c0 travers les enseignements exclusifs de l’\u00e9tude annuelle Younited, le regard de Myriam Bourgeot, Directrice G\u00e9n\u00e9rale de Mercatel sur les \u00e9volutions du march\u00e9 et le retour d’exp\u00e9rience d’Olivier Tremoureux, Directeur marketing et du d\u00e9veloppement commercial, SMEG France, ce talk d\u00e9cryptera les nouvelles attentes des consommateurs et les strat\u00e9gies des retailers pour transformer le paiement en un v\u00e9ritable outil de performance commerciale. Les \u00e9changes mettront en lumi\u00e8re la fa\u00e7on dont l’exp\u00e9rience client, la personnalisation des parcours et l’exploitation intelligente de la donn\u00e9e red\u00e9finissent progressivement le r\u00f4le du paiement.<\/p>\n\n\n\n

Ce talk s’adresse aux e-commer\u00e7ants, retailers et d\u00e9cideurs qui souhaitent mieux comprendre les nouvelles attentes du march\u00e9 et d\u00e9couvrir comment faire du paiement un v\u00e9ritable levier de conversion, de fid\u00e9lisation et de croissance.<\/p>\n\n\n\n

Rendez-vous le 10 septembre \u00e0 11h30, pour une conf\u00e9rence diffus\u00e9e 100% en ligne.<\/p>\n<\/div>\n\n\n\n

\n

Au programme <\/h3>\n\n\n\n

<\/p>\n\n\n\n

    \n
  • Le paiement fractionn\u00e9 est devenu un standard :<\/strong> comment le march\u00e9 a \u00e9volu\u00e9 et pourquoi les crit\u00e8res de choix des marchands changent aujourd’hui.<\/li>\n\n\n\n
  • Du checkout au parcours d’achat :<\/strong> int\u00e9grer le paiement au bon moment (fiche produit, panier, paiement) pour lever les freins d\u00e8s les premi\u00e8res \u00e9tapes et am\u00e9liorer la conversion.<\/li>\n\n\n\n
  • Du prix \u00e0 la mensualit\u00e9 psychologique :<\/strong> comprendre comment les consommateurs arbitrent leurs achats et adapter les solutions de financement selon les usages et les secteurs.<\/li>\n\n\n\n
  • Personnalisation et connaissance client :<\/strong> proposer le bon mode de paiement, au bon client, au bon moment gr\u00e2ce \u00e0 la donn\u00e9e, au machine learning, \u00e0 l’Intelligence Artificielle (IA) et \u00e0 une meilleure compr\u00e9hension des parcours d’achat.<\/li>\n\n\n\n
  • Au-del\u00e0 du paiement :<\/strong> comment les solutions de financement deviennent aussi des leviers d’acquisition, de fid\u00e9lisation et de d\u00e9veloppement commercial.<\/li>\n\n\n\n
  • Nouvelles r\u00e9glementations et Open Banking :<\/strong> comment pr\u00e9server une exp\u00e9rience fluide tout en r\u00e9pondant aux nouvelles exigences du march\u00e9 li\u00e9es \u00e0 la Nouvelle Directive sur le Cr\u00e9dit \u00e0 la Consommation (DCC2).<\/li>\n\n\n\n
  • Le partenaire de demain :<\/strong> pourquoi les retailers recherchent d\u00e9sormais bien plus qu’une solution de paiement : expertise, accompagnement, innovation et co-construction.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Nos intervenants<\/h3>\n\n\n\n

    Myriam BOURGEOT, D\u00e9l\u00e9gu\u00e9e G\u00e9n\u00e9rale, MERCATEL<\/strong><\/p>\n\n\n\n

    Olivier TREMOUREUX, Directeur marketing et du d\u00e9veloppement commercial, SMEG France<\/strong><\/p>\n\n\n\n

    Pauline TOLILA, Directrice Commerciale et Marketing Europe, YOUNITED<\/strong><\/p>\n\n\n\n

    Julie DELVALL\u00c9E, Cheffe de service, LSA<\/strong><\/p>\n\n\n\n

    Webinaire propos\u00e9 par la r\u00e9daction de LSA en partenariat avec Younited.<\/p>\n<\/div>\n\n\n\n

    <\/p>\n","protected":false},"featured_media":3315,"template":"","meta":{"_acf_changed":true,"content-type":"","event_date":"20260910","event_start_date":"","event_end_date":"20260910","event_schedule":"11h30","event_location":"Online","event_cta_link_url":"","event_cta_link_title":""},"event_type":[411],"business_sector":[397],"class_list":["post-3353","event","type-event","status-publish","has-post-thumbnail","hentry","event_type-conference","business_sector-retail"],"acf":[],"yoast_head":"Younited invit\u00e9 au business talk LSA<\/title>\n<meta name=\"description\" content=\"Experts et acteurs du retail analysent tendances, innovations et bonnes pratiques pour fluidifier et s\u00e9curiser l\u2019exp\u00e9rience de paiement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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