{"id":791,"date":"2025-10-29T16:14:09","date_gmt":"2026-05-11T15:26:14","guid":{"rendered":"https:\/\/younited.com\/partners\/events\/https-younited-com-fr-post_typeeventsp9208previewtrue\/"},"modified":"2026-06-10T15:37:02","modified_gmt":"2026-06-10T15:37:02","slug":"tech-for-retail-partner-conference","status":"publish","type":"event","link":"https:\/\/younited.com\/partners\/en\/events\/tech-for-retail-partner-conference\/","title":{"rendered":"Tech for Retail Partner Conference: Younited, Smeg and Adyen share their experience"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\u00ab AI and hyperpersonalization: which payment strategy in 2026 to optimize your costs and boost your growth?\u00bb<\/h4>\n\n\n\n<p><strong>On Monday, November 24th at 15:20 in room 3<\/strong>, <strong>Younited, Smeg<\/strong> and <strong>Adyen<\/strong> join their expertise to offer a unique workshop during the Tech for Retail Show. During 30 minutes, <strong>discover how to transform payment into a real lever for growth and customer experience.<\/strong><\/p>\n\n\n\n<p>Long considered as a simple technical step in the customer journey, payment is today a strategic performance lever for retailers.<\/p>\n\n\n\n<p>This workshop will explore how innovations in payments transform conversion rate optimization, transaction cost control and margin improvement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">With the participation and feedback from experts in the sector :<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li><strong>Virginie Melaine<\/strong>, Adyen Country Manager, will present the latest trends and innovations in the application of AI to payments and transaction optimization.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li><strong>Olivier Tremoureux<\/strong>, Marketing and Communication Director for Smeg France, will share the point of view of an e-merchant on the concrete challenges of payment.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li><strong>Pauline Tolila<\/strong>, Sales and Marketing Director for Europe Younited, will explain how split payment can become a real lever for growth and loyalty for brands.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"featured_media":702,"template":"","meta":{"_acf_changed":false,"content-type":"","event_date":"20260603","event_start_date":"","event_end_date":"20260603","event_schedule":"15h20","event_location":"Paris, France","event_cta_link_url":"","event_cta_link_title":""},"event_type":[413],"business_sector":[399],"class_list":["post-791","event","type-event","status-publish","has-post-thumbnail","hentry","event_type-conference","business_sector-retail"],"acf":[],"yoast_head":"<title>Tech for Retail Partner Conference: Younited, Smeg and Adyen<\/title>\n<meta name=\"description\" content=\"Come meet us 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