{"id":1056,"date":"2023-06-13T14:21:22","date_gmt":"2026-05-11T15:47:00","guid":{"rendered":"https:\/\/younited.com\/partners\/reference\/how-smeg-uses-instant-credit-to-boost-sales\/"},"modified":"2026-05-11T16:03:12","modified_gmt":"2026-05-11T16:03:12","slug":"how-smeg-uses-instant-credit-to-boost-sales","status":"publish","type":"reference","link":"https:\/\/younited.com\/partners\/en\/references\/how-smeg-uses-instant-credit-to-boost-sales\/","title":{"rendered":"Smeg uses Younited to sell its flagship products at the Foire de Paris"},"content":{"rendered":"\n\n<div class=\"wp-block-group alignfull wp-pattern wp-pattern-media-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-media-on-the-right\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-06b7c649 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0f07363 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full \"><img decoding=\"async\" src=\"https:\/\/younited.com\/wp-content\/uploads\/2023\/06\/LOGO-FAB-SMEG50STYLE-BLACK-768x197-1-320x82.webp\" class=\"\" alt=\"LOGO FAB SMEG50STYLE BLACK 768x197\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">About the company<\/h2>\n\n<p>SMEG has established itself with a unique profile in the panorama of domestic appliance manufacturers, but also in the professional sector thanks to its Food service and Instruments divisions dedicated respectively to the catering and electromedical sectors.<\/p>\n\n<p>For SMEG, style is a distinct concept: the way in which a product communicates with its environment and allows users to interact with it. Know-how, creativity and style: these are the qualities that stem from SMEG&rsquo;s Italian identity and characterise the company&rsquo;s commitment to bringing everyday objects to life.<\/p>\n<\/div>\n\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/team-smeg-x-younited-1024x683-1.webp\" alt=\"Team Smeg x Younited 1024x683\" class=\"wp-image-856 size-media-text-2x\" srcset=\"https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/team-smeg-x-younited-1024x683-1.webp 1024w, https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/team-smeg-x-younited-1024x683-1-768x512.webp 768w, https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/team-smeg-x-younited-1024x683-1-168x112.webp 168w, https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/team-smeg-x-younited-1024x683-1-790x526.webp 790w, https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/team-smeg-x-younited-1024x683-1-260x173.webp 260w, https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/team-smeg-x-younited-1024x683-1-516x344.webp 516w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n<blockquote class=\"block block-quote align wp-block-yuc-quote\">\n\t<p class=\"block-quote__text\">The Foire de Paris event seemed to us to be the right moment to validate our customers&#039; appetite for Younited&#039;s staggered payment solution. We were won over by the unique approach proposed by the fintech, with which we share common values.<\/p>\n\t<footer class=\"block-quote__author\">\n\t\t\t\t<figure class=\"block-quote__image-wrapper\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/olivier-tremoureux-scaled-1-150x150.jpg\" class=\"block-quote__image\" alt=\"\" data-location=\"\" aria-hidden=\"true\" srcset=\"https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/olivier-tremoureux-scaled-1-150x150.jpg 150w, https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/olivier-tremoureux-scaled-1-375x375.jpg 375w, https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/olivier-tremoureux-scaled-1-750x750.jpg 750w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t<\/figure>\n\t\t\n\t\t<p class=\"block-quote__author-infos\">\n\t\t\t<cite class=\"block-quote__name\">Olivier Tr\u00e9moureux<\/cite><span class=\"block-quote__role\">Marketing and Business Development Director, SMEG<\/span>\t\t<\/p>\n\t<\/footer>\n<\/blockquote>\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">The Challenge<\/h3>\r\n<p>SMEG will be taking part in the Foire de Paris in 2023 for the first time, with direct sales. At this iconic trade fair, the brand <strong>will be selling its flagship products<\/strong>, such as the FAB28 vintage-style fridge, colourful breakfast sets, designer food processors and the retro chic coffee machine, <strong>and offering customers the option of paying by credit.<\/strong><\/p>\r\n<p>The main challenge for the brand is to work with a partner that offers a simple, fluid and fast user experience that can be integrated into the trade show sales process.<\/p>\r\n<\/div>\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">The Solution Younited Pay<\/h3>\r\n<p>What makes Younited Pay unique is its<strong> use of bank aggregation,<\/strong> which not only makes the user experience quick and easy, but is also 100% regulated and responsible.<\/p>\r\n<p>In practice, SMEG customers simply need to authorise Younited to analyse 3 to 6 months of dematerialised bank statements in just a few seconds. With just a few clicks and in complete security, they will receive a definitive and instant response to their financing request in less than 5 minutes, for baskets of \u20ac300 or more from 10x with SMEG.<\/p>\r\n<\/div>\r\n<\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button gtag-demo gtag-demo-popup\"><a class=\"wp-block-button__link wp-element-button \" href=\"https:\/\/younited.com\/partners\/en\/request-a-demo\/\">Request a demo<\/a><\/div><\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern wp-pattern-values wp-pattern--3-col has-global-padding is-layout-constrained wp-container-core-group-is-layout-a82a1774 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2cbdae63 wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-heading has-text-align-center\">The benefits for Smeg<\/h2><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8a04ae21 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-dark-5-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4ae4cf0b wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:var(--wp--preset--border-radius--2-xl);border-top-right-radius:var(--wp--preset--border-radius--2-xl);border-bottom-left-radius:var(--wp--preset--border-radius--2-xl);border-bottom-right-radius:var(--wp--preset--border-radius--2-xl);padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\"><div class=\"wp-block-yuc-illustrations-cdn\">\n\t\t\t<img\n\t\t\tclass=\"wp-block-yuc-illustrations-cdn__icon\"\n\t\t\tsrc=\"https:\/\/designassets.younited.com\/img\/illustrations\/hand_easy_fast.svg\"\n\t\t\talt=\"hand_easy_fast\"\n\t\t\twidth=\"80\"\n\t\t\theight=\"80\"\n\t\t\t\t\t\tstyle=\"width:80px;height:80px\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\tdecoding=\"async\"\n\t\t\/>\n\t<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ded23ff6 wp-block-group-is-layout-constrained\"><p>The speed of the financing process.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-dark-5-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4ae4cf0b wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:var(--wp--preset--border-radius--2-xl);border-top-right-radius:var(--wp--preset--border-radius--2-xl);border-bottom-left-radius:var(--wp--preset--border-radius--2-xl);border-bottom-right-radius:var(--wp--preset--border-radius--2-xl);padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\"><div class=\"wp-block-yuc-illustrations-cdn\">\n\t\t\t<img\n\t\t\tclass=\"wp-block-yuc-illustrations-cdn__icon\"\n\t\t\tsrc=\"https:\/\/designassets.younited.com\/img\/illustrations\/hand_easy_fast.svg\"\n\t\t\talt=\"hand_easy_fast\"\n\t\t\twidth=\"80\"\n\t\t\theight=\"80\"\n\t\t\t\t\t\tstyle=\"width:80px;height:80px\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\tdecoding=\"async\"\n\t\t\/>\n\t<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ded23ff6 wp-block-group-is-layout-constrained\"><p>An instant, definitive answer even for large amounts.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-dark-5-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4ae4cf0b wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:var(--wp--preset--border-radius--2-xl);border-top-right-radius:var(--wp--preset--border-radius--2-xl);border-bottom-left-radius:var(--wp--preset--border-radius--2-xl);border-bottom-right-radius:var(--wp--preset--border-radius--2-xl);padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\"><div class=\"wp-block-yuc-illustrations-cdn\">\n\t\t\t<img\n\t\t\tclass=\"wp-block-yuc-illustrations-cdn__icon\"\n\t\t\tsrc=\"https:\/\/designassets.younited.com\/img\/illustrations\/hand_easy_fast.svg\"\n\t\t\talt=\"hand_easy_fast\"\n\t\t\twidth=\"80\"\n\t\t\theight=\"80\"\n\t\t\t\t\t\tstyle=\"width:80px;height:80px\"\n\t\t\t\t\t\tloading=\"lazy\"\n\t\t\tdecoding=\"async\"\n\t\t\/>\n\t<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ded23ff6 wp-block-group-is-layout-constrained\"><p>A user experience integrated into the sales process.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group alignfull wp-pattern wp-pattern-media-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/visuel-contact.jpg\" alt=\"visuel contact\" class=\"wp-image-46 size-media-text-2x\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-06b7c649 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-a0f07363 wp-block-group-is-layout-constrained\">\n\n<h2 class=\"wp-block-heading\">Would you like to find out more about Younited Pay ?<\/h2>\n\n\n<p>Our experts will help you choose and implement your credit payment solution.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/younited.com\/partners\/en\/contact-us\/\" >Contact us<\/a><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":0,"featured_media":855,"template":"","meta":{"_acf_changed":false,"content-type":""},"solution":[494],"reference_type":[508],"business_sector":[439],"class_list":["post-1056","reference","type-reference","status-publish","has-post-thumbnail","hentry","solution-pay","reference_type-success-story","business_sector-home"],"acf":[],"yoast_head":"<title>Case study : Smeg uses Younited to sell its flagship products at the Foire de Paris<\/title>\n<meta name=\"description\" content=\"Find out how Smeg is offering its customers instant credit payments for the sale of its products at the Foire de Paris 2023 event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/younited.com\/partners\/en\/references\/how-smeg-uses-instant-credit-to-boost-sales\/\" \/>\n<meta property=\"og:locale\" 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