{"id":1135,"date":"2026-01-09T17:14:35","date_gmt":"2026-05-11T15:47:23","guid":{"rendered":"https:\/\/younited.com\/partners\/reference\/conference-de-younited-smeg-et-adyen-au-salon-tech-for-retail-le-replay\/"},"modified":"2026-06-05T12:21:02","modified_gmt":"2026-06-05T12:21:02","slug":"conference-de-younited-smeg-et-adyen-au-salon-tech-for-retail-le-replay","status":"publish","type":"reference","link":"https:\/\/younited.com\/partners\/fr\/references\/conference-de-younited-smeg-et-adyen-au-salon-tech-for-retail-le-replay\/","title":{"rendered":"IA et hyperpersonnalisation : quelle strat\u00e9gie de paiement pour optimiser vos co\u00fbts et booster votre croissance ?"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-4383d167 wp-block-group-is-layout-constrained\">\n<p>\u00c0 l\u2019\u00e8re de l\u2019IA et de l\u2019hyperpersonnalisation, le paiement devient un v\u00e9ritable levier de performance. Lors de cette conf\u00e9rence, Adyen, Smeg France et Younited, ont partag\u00e9 leur vision du paiement comme levier strat\u00e9gique \u00e0 l\u2019\u00e8re de l\u2019IA et de l\u2019hyperpersonnalisation.<\/p>\n\n\n\n<p>\u00c0 travers des retours d\u2019exp\u00e9rience concrets et des expertises compl\u00e9mentaires, ils ont montr\u00e9 comment optimiser les co\u00fbts de transaction, am\u00e9liorer les taux de conversion et stimuler la croissance gr\u00e2ce \u00e0 des solutions de paiement innovantes. Un \u00e9change riche et op\u00e9rationnel \u00e0 (re)d\u00e9couvrir en replay.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-pattern wp-pattern-video has-global-padding is-layout-constrained wp-container-core-group-is-layout-a82a1774 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-grid wp-container-core-group-is-layout-f9549122 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-2cbdae63 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Regarder le replay<\/h3>\n\n\n\n<h4 class=\"wp-block-heading is-style-default\">Avec la participation et le retour d\u2019exp\u00e9riences d\u2019experts dans le secteur :<\/h4>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li><strong>Virginie Melaine,<\/strong> Country Manager Adyen, a pr\u00e9sent\u00e9 les derni\u00e8res tendances et innovations dans l\u2019application de l\u2019IA aux paiements et l\u2019optimisation des transactions.<\/li>\n\n\n\n<li><strong>Olivier Tremoureux,<\/strong> Directeur Marketing et Communication Smeg France, a apport\u00e9 le point de vue d\u2019un e-commer\u00e7ant sur les enjeux concrets du paiement.<\/li>\n\n\n\n<li><strong>Pauline Tolila,<\/strong> Directrice Commercial et Marketing Partenariat Europe Younited, a expliqu\u00e9 comment le paiement fractionn\u00e9 pouvait devenir un v\u00e9ritable levier de croissance et de fid\u00e9lisation pour les enseignes.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"block block--modal-video align wp-block-yuc-modal-video\">\n\t<figure class=\"block__image-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"526\" src=\"https:\/\/younited.com\/app\/uploads\/sites\/3\/2026\/05\/en-01.-event--3intervenants--1200x627-1-790x526.png\" class=\"block__image\" alt=\"\" data-location=\"\" \/>\t<\/figure>\n\n\t\t<button type=\"button\" class=\"block__video-button button-reset\" aria-controls=\"modal-video-1\">\n\t\t<span class=\"sr-only\">Play video (displayed in a dialog window)<\/span>\n\t\t<div class=\"block__video-button-icon\" aria-hidden=\"true\">\n\t\t\t<svg class=\"icon icon-play\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/younited.com\/app\/themes\/younited-fse\/dist\/icons\/sprite.svg?v=961d9d4b#icon-play\"><\/use><\/svg>\t\t<\/div>\n\t<\/button>\n\n\t<dialog id=\"modal-video-1\" class=\"block__video-dialog\" closedby=\"any\">\n\t\t<button type=\"button\" class=\"block__video-dialog-close button-reset\" aria-controls=\"modal-video-1\" aria-label=\"Close video dialog\">\n\t\t\t<svg class=\"icon icon-close\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/younited.com\/app\/themes\/younited-fse\/dist\/icons\/sprite.svg?v=961d9d4b#icon-close\"><\/use><\/svg>\t\t<\/button>\n\t\t\t\t<div id=\"modal-video-1-player\" class=\"block__video-player\" data-youtube-id=\"dSgt5V_CflI\" aria-label=\"YouTube video player\"><\/div>\n\t\t\t<\/dialog>\n\t<\/div>\n\n\n\n<div class=\"wp-block-buttons is-style-small is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary has-icon has-icon-arrow-right has-icon-position-left\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=dSgt5V_CflI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span class=\"wp-block-button__link-icon\" aria-hidden=\"true\"><svg viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M13.4697 6.61252C13.7626 6.31963 14.2374 6.31963 14.5303 6.61252L19.5303 11.6125C19.8232 11.9054 19.8232 12.3803 19.5303 12.6732L14.5303 17.6732C14.2374 17.9661 13.7626 17.9661 13.4697 17.6732C13.1768 17.3803 13.1768 16.9054 13.4697 16.6125L17.1893 12.8929H5C4.58579 12.8929 4.25 12.5571 4.25 12.1429C4.25 11.7286 4.58579 11.3929 5 11.3929H17.1893L13.4697 7.67318C13.1768 7.38029 13.1768 6.90542 13.4697 6.61252Z'\/><\/svg><\/span>Ouvrir sur Youtube<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-pattern wp-pattern-text is-style-light has-global-padding is-layout-constrained wp-container-core-group-is-layout-87f430e0 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--l);margin-bottom:var(--wp--preset--spacing--l);padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--l);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--l)\">\n<h2 class=\"wp-block-heading\">\u00c0 retenir<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li><p>Le paiement est devenu un levier strat\u00e9gique cl\u00e9, bien au-del\u00e0 d\u2019une simple \u00e9tape technique du parcours client.<\/p><\/li>\n\n\n\n<li><p>L\u2019IA et l\u2019hyperpersonnalisation permettent d\u2019optimiser les taux de conversion et de r\u00e9duire les co\u00fbts de transaction.<\/p><\/li>\n\n\n\n<li><p>Les solutions de paiement innovantes am\u00e9liorent l\u2019exp\u00e9rience client tout en renfor\u00e7ant les marges.<\/p><\/li>\n\n\n\n<li><p data-is-last-node=\"\">Le paiement fractionn\u00e9 s\u2019impose comme un outil efficace de croissance et de fid\u00e9lisation pour les enseignes.<\/p><\/li>\n<\/ul>\n<\/div>\n","protected":false},"author":33,"featured_media":2830,"template":"","meta":{"_acf_changed":false,"content-type":""},"solution":[497],"reference_type":[567],"business_sector":[456,397],"class_list":["post-1135","reference","type-reference","status-publish","has-post-thumbnail","hentry","solution-pay","reference_type-conference","business_sector-fintech","business_sector-retail"],"acf":[],"yoast_head":"<title>Conf\u00e9rence de Younited, Smeg et Adyen au salon Tech For Retail : Le Replay<\/title>\n<meta name=\"description\" content=\"Le lundi 24 novembre 2025, Younited, Smeg et Adyen ont uni leurs expertises pour proposer un atelier in\u00e9dit lors du Salon Tech for Retail. 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