{"id":1136,"date":"2026-01-21T17:07:59","date_gmt":"2026-05-11T15:47:23","guid":{"rendered":"https:\/\/younited.com\/partners\/reference\/ai-and-hyper-personalization-which-payment-strategy-should-you-adopt\/"},"modified":"2026-06-02T10:01:41","modified_gmt":"2026-06-02T10:01:41","slug":"ai-and-hyper-personalization-which-payment-strategy-should-you-adopt","status":"publish","type":"reference","link":"https:\/\/younited.com\/partners\/en\/references\/ai-and-hyper-personalization-which-payment-strategy-should-you-adopt\/","title":{"rendered":"AI and Hyper-Personalization: What Payment Strategy in 2026 to Optimize Your Costs and Boost Your Growth?"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--4-xl)\">\n<h2 class=\"wp-block-heading\">The Replay : Conference by Younited, Smeg and Adyen at the Tech For Retail trade show:<\/h2>\n\n\n\n<p><strong>Relive the replay of the conference \u201cAI and Hyper-Personalization: What Payment Strategy in 2026 to Optimize Your Costs and Boost Your Growth?\u201d<\/strong><\/p>\n\n\n\n<p>Through concrete use cases and complementary expertise, they demonstrated how to optimize transaction costs, improve conversion rates, and drive growth with innovative payment solutions. A rich, practical discussion to (re)discover in replay (in french).<\/p>\n\n\n\n<p>In the era of AI and hyper-personalization, payments are becoming a true performance driver.<br>During this conference, Virginie Melaine, Olivier Tremoureux, and Pauline Tolila shared their vision of payments as a strategic lever in an AI- and hyper-personalization\u2013driven world.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-dark wp-pattern wp-pattern-text has-global-padding is-layout-constrained wp-container-core-group-is-layout-0251b133 wp-block-group-is-layout-constrained\">\n<p><strong>Key takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li><p>Payments have become a key strategic lever, far beyond a simple technical step in the customer journey.<\/p><\/li>\n\n\n\n<li><p>AI and hyper-personalization make it possible to optimize conversion rates and reduce transaction costs.<\/p><\/li>\n\n\n\n<li><p>Innovative payment solutions enhance the customer experience while strengthening margins.<\/p><\/li>\n\n\n\n<li><p data-is-last-node=\"\">Installment payments are emerging as an effective tool for growth and customer loyalty for retailers.<\/p><\/li>\n<\/ul>\n<\/div>\n","protected":false},"author":19,"featured_media":978,"template":"","meta":{"_acf_changed":false,"content-type":""},"solution":[494],"reference_type":[564],"business_sector":[453,399],"class_list":["post-1136","reference","type-reference","status-publish","has-post-thumbnail","hentry","solution-pay","reference_type-conference","business_sector-fintech","business_sector-retail"],"acf":[],"yoast_head":"<title>AI, hyper-personalization and payment strategy<\/title>\n<meta name=\"description\" content=\"Younited, Smeg, and Adyen combined their expertise to offer a unique workshop. 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