{"id":2305,"date":"2026-06-01T12:37:43","date_gmt":"2026-06-01T12:37:43","guid":{"rendered":"https:\/\/younited.com\/partners\/?post_type=reference&#038;p=2305"},"modified":"2026-06-02T10:01:28","modified_gmt":"2026-06-02T10:01:28","slug":"paiement-plusieurs-fois-se-demarquer-marche-mature","status":"publish","type":"reference","link":"https:\/\/younited.com\/partners\/fr\/references\/paiement-plusieurs-fois-se-demarquer-marche-mature\/","title":{"rendered":"Paiement en plusieurs fois : Se d\u00e9marquer dans un march\u00e9 mature"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Acc\u00e9dez \u00e0 l&#8217;\u00e9tude<\/h2>\n\n\n\n<p>\ud83d\udc49 T\u00e9l\u00e9chargez l\u2019\u00e9tude et d\u00e9couvrez comment adapter votre strat\u00e9gie de paiement en plusieurs fois pour\u00a0<strong>rester comp\u00e9titif sur un march\u00e9 devenu standardis\u00e9<\/strong>.<\/p>\n\n\n\n<p>Bas\u00e9e sur une enqu\u00eate men\u00e9e aupr\u00e8s de 1 000 consommateurs fran\u00e7ais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les th\u00e9matiques de l&#8217;\u00e9tude<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li><strong>La strat\u00e9gie de mensualit\u00e9s<\/strong>\u00a0: la place du paiement en 2x \u00e0 4x et du paiement en 5x ou plus sur le march\u00e9 et les enjeux d\u2019une strat\u00e9gie de mensualit\u00e9s adapt\u00e9e<\/li>\n\n\n\n<li><strong>Les nouvelles attentes des consommateurs<\/strong>\u00a0: les motifs d\u2019utilisation, la fr\u00e9quence d\u2019achat, l\u2019impact sur la fid\u00e9lit\u00e9 et les autres donn\u00e9es de consommation<\/li>\n\n\n\n<li><strong>Du paiement transactionnel au paiement serviciel<\/strong>\u00a0: comment cr\u00e9er de la valeur en associant le paiement en plusieurs fois \u00e0 une offre de service unique<\/li>\n\n\n\n<li><strong>La perception de la DCC2<\/strong>\u00a0: un nouveau cadre r\u00e9glementaire qui change les usages et suscite des interrogations chez les consommateurs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 qui s&#8217;adresse l&#8217;\u00e9tude ?<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-big\">\n<li>Responsables e-commerce et retail<\/li>\n\n\n\n<li>Responsables paiement<\/li>\n\n\n\n<li>Responsables financiers<\/li>\n\n\n\n<li>Acteurs de l\u2019\u00e9cosyst\u00e8me (agences, PSP, cabinets de conseil\u2026)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"eu1\"\n\t\t\tdata-form-id=\"5a745496-2779-4d94-adea-23f405f62979\"\n\t\t\tdata-portal-id=\"25254014\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":19,"featured_media":2115,"template":"","meta":{"_acf_changed":false,"content-type":""},"solution":[497],"reference_type":[556],"business_sector":[397],"class_list":["post-2305","reference","type-reference","status-publish","has-post-thumbnail","hentry","solution-pay","reference_type-guide","business_sector-retail"],"acf":[],"yoast_head":"<title>Paiement en plusieurs fois : Se d\u00e9marquer sur un march\u00e9 mature<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de mensualit\u00e9s, comportements d&#039;achats, offre de service compl\u00e9mentaire, perception de la DCC2 par les Fran\u00e7ais. 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