Tech for Retail Partner Conference: Younited, Smeg and Adyen share their experience
Conference
« AI and hyperpersonalization: which payment strategy in 2026 to optimize your costs and boost your growth?»
On Monday, November 24th at 15:20 in room 3, Younited, Smeg and Adyen join their expertise to offer a unique workshop during the Tech for Retail Show. During 30 minutes, discover how to transform payment into a real lever for growth and customer experience.
Long considered as a simple technical step in the customer journey, payment is today a strategic performance lever for retailers.
This workshop will explore how innovations in payments transform conversion rate optimization, transaction cost control and margin improvement.
With the participation and feedback from experts in the sector :
- Virginie Melaine, Adyen Country Manager, will present the latest trends and innovations in the application of AI to payments and transaction optimization.
- Olivier Tremoureux, Marketing and Communication Director for Smeg France, will share the point of view of an e-merchant on the concrete challenges of payment.
- Pauline Tolila, Sales and Marketing Director for Europe Younited, will explain how split payment can become a real lever for growth and loyalty for brands.
