AI and Hyper-Personalization: What Payment Strategy in 2026 to Optimize Your Costs and Boost Your Growth?

Retail Fintech

Conferences

The Replay : Conference by Younited, Smeg and Adyen at the Tech For Retail trade show:

24.11.2025

Paris

Relive the replay of the conference “AI and Hyper-Personalization: What Payment Strategy in 2026 to Optimize Your Costs and Boost Your Growth?”

In the era of AI and hyper-personalization, payments are becoming a true performance driver.
During this conference, Virginie Melaine, Olivier Tremoureux, and Pauline Tolila shared their vision of payments as a strategic lever in an AI- and hyper-personalization–driven world.

Through concrete use cases and complementary expertise, they demonstrated how to optimize transaction costs, improve conversion rates, and drive growth with innovative payment solutions. A rich, practical discussion to (re)discover in replay (in french).

Watch the replay (french)

Watch the replay (in French).

Featuring insights and real-world feedback from industry experts:

Virginie Melaine, Country Manager at Adyen, presented the latest trends and innovations in applying AI to payments and transaction optimization.
Olivier Tremoureux, Marketing and Communications Director at Smeg France, shared an e-merchant’s perspective on the concrete challenges of payments.
Pauline Tolila, Director of Sales and Marketing Partnerships Europe at Younited, explained how installment payments can become a true lever for growth and customer loyalty for retailers.

Watch the replay (french)

Key takeaways

Payments have become a key strategic lever, far beyond a simple technical step in the customer journey.
AI and hyper-personalization make it possible to optimize conversion rates and reduce transaction costs.
Innovative payment solutions enhance the customer experience while strengthening margins.
Installment payments are emerging as an effective tool for growth and customer loyalty for retailers.