Christmas 2024: How French consumers are adapting their holiday budgets
Key trends and financial strategies for navigating holiday spending amidst economic challenges.
Despite the easing of inflation, French households are rethinking their holiday budgets for Christmas 2024. While the festive season remains a cherished time, financial pressures have led many to make thoughtful adjustments. Younited’s study highlights key trends and strategies as consumers balance tradition with budget management.
10%
of respondents are considering skipping Christmas gifts altogether to optimize their budget.
40%
are planning their holiday shopping early to better control their expenses.
Key insights from the study
Celebrating with care
Christmas is seen as a time of joy and comfort, but many prioritize managing their expenses.
Financial adaptability
Installment payment solutions are increasingly used to spread holiday costs.
Planning ahead
Consumers are shopping earlier and seeking deals to make the most of their budgets.
« While economic uncertainty persists, French consumers are demonstrating resilience and adaptability. From prioritizing their budgets to embracing flexible payment options, they are finding ways to preserve the joy and spirit of the holiday season despite financial constraints. »
Marie Chapas
Brand and Communication Manager
Study methodology: The survey was conducted on a sample of 829 French Younited customers, aged 18 and over, online from October 22 to 25, 2024.
