About Free
Free is a pioneer in the internet service provider market, and the first company in the world to launch a triple play offer (internet, telephone and TV). Free is also a major operator in mobile telecommunications (13 million customers in France in 2019), and, in 2012, launched the first “unlimited” mobile package at €19.99 per month in France. United by a common culture and demands, Free and Devialet have joined forces to revolutionise the multimedia experience by launching the Free-Devialet player.
The Challenge
Free wanted to provide consumers with a seamless experience to purchase a new product in partnership with Devialet, in addition to the usual subscription for the Freebox Delta. We had to offer installment payment make the purchase of this product easier and more accessible, allowing consumers to make monthly payments, similar to the process in place for the Delta Freebox subscription.
The Solution
Younited is an undisputed leader in split payment solutions, with 100% digital optimised processes. Its Younited Pay credit payment solution is the perfect solution, allowing Free to market its Devialet Player in a fluid and seamless manner. The Free-Devialet Player was able to be marketed via a subscription that took just a few clicks, providing access to an exclusive offer costing €10/month over 48 months.
Joint interview with Xavier Niel and Geoffroy Guigou
Benefits for Free
