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How Younited helped Free launch the Devialet player in just a few weeks

Success Stories
Free x Box Devialet


About Free

Free is a pioneer in the internet service provider market, and the first company in the world to launch a triple play offer (internet, telephone and TV). Free is also a major operator in mobile telecommunications (13 million customers in France in 2019), and, in 2012, launched the first “unlimited” mobile package at €19.99 per month in France. United by a common culture and demands, Free and Devialet have joined forces to revolutionise the multimedia experience by launching the Free-Devialet player.

Free Mock up
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« We were able to integrate a fully transparent digital financing solution into Free’s website, which certainly helped make this offer a success. »
Xavier Niel
Founder of Iliad-Free

The Challenge

Free wanted to provide consumers with a seamless experience to purchase a new product in partnership with Devialet, in addition to the usual subscription for the Freebox Delta. We had to offer installment payment make the purchase of this product easier and more accessible, allowing consumers to make monthly payments, similar to the process in place for the Delta Freebox subscription.

The Solution

Younited is an undisputed leader in split payment solutions, with 100% digital optimised processes. Its Younited Pay credit payment solution is the perfect solution, allowing Free to market its Devialet Player in a fluid and seamless manner. The Free-Devialet Player was able to be marketed via a subscription that took just a few clicks, providing access to an exclusive offer costing €10/month over 48 months.

Joint interview with Xavier Niel and Geoffroy Guigou

Benefits for Free

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Best conversion on sales for the Devialet Player
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Offering payment via monthly installments to target a much wider audience
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Increase customer satisfaction and retention