With Younited Pay, SMEG France provides its customers with a way to finance their online purchases in just a few clicks
After a successful pilot between the two entities at the Spring 2023 Paris Fair, SMEG, the household appliance manufacturer, and Younited, the leading instant credit provider in Europe, are taking their collaboration to the next level. SMEG now offers its customers the benefits of Younited Pay, the Fintech's instant credit payment solution, allowing them to pay in installments on its online store.
As SMEG France's e-commerce site approaches its second anniversary, an internal reflection was carried out by the SMEG team to determine the best way to increase traffic and conversion rates on their e-shop. The goal was to expand their customer base, retain existing customers, and boost revenue.
In this context, SMEG decided to make Younited Pay available to its customers on its French e-commerce site. In practice, customers can get a definitive instant response to their financing request in less than 5 minutes, even for substantial amounts, allowing them to purchase their desired SMEG product. This approach has been well-received by consumers, as evidenced by the encouraging initial indicators. With an average shopping basket of €400, consumers were able to find the perfect, stylish, and affordable gift for their loved ones during the holiday season.
« SMEG is a brand with strong aspirational appeal. Through our partnership with Younited, we offer design enthusiasts the opportunity to indulge themselves in a structured way without risking their financial security. »
Olivier Trémoureux, Marketing and Business Development Director at SMEG
The added value of Younited Pay lies in the use of open banking*, allowing customers to easily and securely share their banking data for Younited to instantly assess their creditworthiness. This technology provides a simple and fast user experience that is also 100% regulated and responsible. The benefits of this solution are numerous, benefiting both consumers and merchants: increased protection, ease of payment, speed/security for consumers, and rigorous analysis, enhanced loyalty, increased conversion rates, and higher average basket size for merchants.
« We are delighted to continue our alliance with SMEG. Their footprint and reputation in the high-end home appliance sector, combined with our unique technology that combines immediacy and responsibility, opens doors to a very promising market. We are convinced that integrating high-value financing solutions into the purchase journey will play a key role in accelerating sales and increasing customer satisfaction. »
Pauline Tolila, Commercial Director at Younited