Building a strong and distinctive brand
Our Marketing & Brand team contributes to Younited’s growth by strengthening brand awareness across Europe.
The team develops a deep understanding of our customers, supports audience acquisition and engagement, and helps drive the growth of our business, both directly and through our partners.
A team that helps Younited shine with its users
Our Marketing & Brand team is structured around three complementary areas: Brand, Communications & Consumer Insights, Central Marketing, and B2B Marketing.
At Group level, the Brand, Communications & Consumer Insights team shapes the Younited brand, develops a deep understanding of our customers, and leads our communications strategy to ensure consistent messaging across all the countries where we operate.
The Central Marketing team manages the key drivers of our business growth: customer acquisition, campaign performance (Traffic and SEO), marketing data activation (Data Marketing), and customer engagement through our CRM, PRM, and Product Marketing experts.
Its mission is to attract, engage, and retain customers by delivering the right offers to the right audiences.
Finally, the B2B Marketing team supports our merchant partners by developing campaigns, content, and tools that drive the adoption of our payment solutions among their customers.