A flexible payment solution designed for both in-store and online merchants, enabling purchases to
be split into instalments of up to €60,000
Rome, 10 June 2026 – Following its success in France, where it has emerged as one of the leading
installment payment solutions, Younited is now bringing Younited Pay to Italy. Designed to address
the growing demand for payment flexibility, the solution empowers merchants to drive growth while
better serving evolving consumer needs. At a time when simplicity, budget control and accessibility
are playing an increasingly decisive role in purchase decisions, Younited Pay enables merchants to
offer a seamless, fully customizable and omnichannel payment experience, both online and in
physical stores.
Building on Younited’s strong expertise in instant credit solution and its well-established track
record in the French market—where it is already adopted by leading partners such as Vorwerk,
Verisure and Smeg —Younited Pay enters a rapidly evolving market landscape, where split
payments are no longer a secondary option but an established consumer behaviour. According to a
recent pan-European study conducted by Younited, 78% of Italians have used instalment
payments over the past six months— a figure consistent with other major European markets.
Consumers increasingly view this as a valuable tool to better manage their everyday budgets: 36%
of Italians cite spreading expenses over time as their main reason for using instalments, while more
than a quarter say that paying in a single instalment could put pressure on their finances.
Younited Pay has been designed to address this shift, offering a fully digital solution that allows
customers to split purchases into instalments quickly and seamlessly, with financing amounts
ranging from €200 up to €60,000 and repayment terms from 3 to 96 months.
The solution is particularly suited to sectors characterised by higher average order values—such
as consumer electronics, furniture and home living, mobility, travel and services—but can be
integrated into any context where payment flexibility represents added value for customers.
The platform is designed to provide a real-time response regardless of the amount requested,
thanks to a proprietary algorithm powered by advanced technology and data analytics. The entire
process is completed in just a few clicks, with no activation fees and fully transparent terms, with
the aim of making credit more accessible and responsible.
For merchants, Younited Pay also represents a powerful customer loyalty driver: 65% of Italians
say they are more likely to return to a merchant offering a split payment option, delivering clear
and measurable benefits.
From a technological perspective, Younited Pay can be quickly integrated with leading e-commerce
platforms and CMS solutions, including Shopify, Magento, PrestaShop and WooCommerce. It is
also available for in-store use, ensuring a consistent experience across all sales channels.
Today, payment is no longer just the final step of a purchase, but one of the key moments in the
customer experience,” commented Stefano Piscitelli, CEO Italy at Younited. “With Younited Pay,
we set out to develop a solution that meets real consumer needs while also acting as a concrete
growth lever for our merchant partners.”