The Replay : Conference by Younited, Smeg and Adyen at the Tech For Retail trade show:
Relive the replay of the conference “AI and Hyper-Personalization: What Payment Strategy in 2026 to Optimize Your Costs and Boost Your Growth?”
Through concrete use cases and complementary expertise, they demonstrated how to optimize transaction costs, improve conversion rates, and drive growth with innovative payment solutions. A rich, practical discussion to (re)discover in replay (in french).
In the era of AI and hyper-personalization, payments are becoming a true performance driver.
During this conference, Virginie Melaine, Olivier Tremoureux, and Pauline Tolila shared their vision of payments as a strategic lever in an AI- and hyper-personalization–driven world.
Key takeaways
Payments have become a key strategic lever, far beyond a simple technical step in the customer journey.
AI and hyper-personalization make it possible to optimize conversion rates and reduce transaction costs.
Innovative payment solutions enhance the customer experience while strengthening margins.
Installment payments are emerging as an effective tool for growth and customer loyalty for retailers.
