About the company
SMEG has established itself with a unique profile in the panorama of domestic appliance manufacturers, but also in the professional sector, thanks to its Food service and Instruments divisions dedicated respectively to the catering and electromedical fields.
Style, for SMEG, is a distinct concept: the way a product communicates with its environment and allows users to interact with it. Know-how, creativity and style: these are the qualities that stem from SMEG’s Italian identity and characterize the company’s commitment to bringing everyday objects to life.
During the major fair “Foire de Paris”, we had the opportunity to test the split payment solution of Younited called Younited Pay. We were pleased by the ease of use of the solution and by the support of Younited. Therefore, we decided to pursue our partnership with Younited and to implement the solution Younited Pay on our e-commerce website in November 2023. The results are already very positive.
The Challenge
The brand SMEG started to sell products directly to end customers via the launch of its e-commerce website. On the website, SMEG sells its flagship products such as refrigerators with a vintage look (FAB line), breakfast sets with pep colors, designer food processors or the retro chic coffee machine. SMEG also offers on its website the entire line of large household appliances and wished to offer its customers the possibility of benefiting from a payment solution by credit.
The Solution Younited Pay
The specificity of Younited Pay is based on the use of open-banking, a vector of a simple and fast user experience, but also 100% regulated and responsible.
In practice, SMEG’s customers will only need to share their bank account history in a few clicks and in total security, to get an instant final answer to their financing request in less than 5 minutes, for baskets starting from 300€ with SMEG.
The benefits for Smeg
The speed of the financing process.
Instant and definitive response even for large amounts.
A simple user experience perfectly integrated into the e-commerce website.
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