Paris Retail Week 2024 – Testimonials from Bobochic and Younited
Nicolas Pelpel led a conference on the theme « Pricing Strategy: Overcoming Purchase Barriers with Credit Payment Solutions » during the Paris Retail Week show with the participation of Sarah Smadja COO Bobochic Paris.
This event took place on September 18th, 2024, and is aimed at e-commerce and retail merchants looking to increase their sales online or through store networks.
Watch the replay
Paris Retail Week : Pricing Strategy: Overcoming Purchase Barriers with Credit Payment Solutions – Testimonials from Bobochic and Younited – September 18th, 2024
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Watch the replay (in French only)
Key takeaways
Younited is Europe’s leading instant credit provider, offering consumer loans with fast credit decisions.
The inflationary context is forcing brands to find new solutions to remove disincentives to purchase without cutting into their margins. Sarah Smadja COO Bobochic Paris shares with us the key actions to be implemented:
- Adopt a low-cost strategy with a 100% digital sales channel and the deployment of ephemeral pop stores
- Offer additional services to move upmarket: deco coatching, telephone support, etc.
- Integrate a credit payment option into the sales process, and display the most expensive products in monthly instalments

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